Feature - BusinessLive Nigeria

Five ways businesses in Nigeria can drive sales this Ramadan

As the country prepares for Ramadan, business owners look for ways to keep their operations running smoothly and stay connected with customers. For a lot of...

As seen in Mudit Aggarwal’s article titled, ‘’Purpose of Business: Solve Problems’’, the purpose of a business has been a topic extensively deliberated and explained by several opinion formers, economists and management experts. Adam Smith, an 18th-century philosopher, and Milton Friedman, a 20th-century economist, suggested the lines of profit maximisation. Peter Drucker, a revered management thinker of the 20th century, explained that the purpose of a business is to create customers. More recently, Michael Porter an American academic known for his theories on economics, business strategy, and social causes, built a case that a business should create shared values by connecting its success to social progress. C&F Porter Novelli, however, agrees that businesses exist to solve problems in various ways and one of such ways is through purpose-driven initiatives birthing its mantra - Public Relations for good

Feature3 years ago

C&F Porter Novelli: Symbol of PR for good

As seen in Mudit Aggarwal’s article titled, ‘’Purpose of Business: Solve Problems’’, the purpose of a business has been a topic extensively deliberated and explained by...

Stakeholders give nod to NDIC Act amendment bill

Feature3 years ago

Stakeholders give nod to NDIC Act amendment bill

Public and private sector stakeholders across the financial services industry have canvassed support for the Nigeria Deposit Insurance Corporation (NDIC) Act 2006 Amendment Bill currently before...