Business

Amstel Malta Ultra sponsors Okpekpe 10km International Road Race

Ardent sports and wellness-supporting brand, Amstel Malta Ultra has doubled down on efforts to strengthen the sports culture in Nigeria and give upcoming sportsmen platforms to thrive with its sponsorship of the Okpekpe 10km International Road Race.
Certified a Silver Label race by the International Association of Athletics Federation (IAAF), the race which is in its 8th year is scheduled for Saturday, May 28, 2022. It commences from Apama Road, stretches through the hilly terrains of Edo State, and terminates at Okpekpe (Auchi).
“The Okpekpe 10km International Road Race does not only give indigenous sportsmen the opportunity to participate in a race of international standards, but it also affords them long-distance endurance and high-altitude training needed to compete in prominent events on the global stage,” said Tobiloba Obawede, Brand Manager, Amstel Malta Ultra.
“Asides from the immense benefits to the sports community, the Okpekpe community which serves as the host reaps economic benefits as well. We have seen, over the years, that sports play a crucial role in catalyzing the development of our host communities; this has also fuelled our dogged commitment to supporting this event since its inception,” she concluded.
Now considered a mainstay in the national sporting calendar, the Okpekpe 10km International Road Race, with Amstel Malta’s support, has redefined the face of long-distance racing events in Nigeria. The seventh edition of the race introduced the MYLAPs Bib Tag System, an Anti-Doping Control Station and live broadcast coverage that spans over 50 African and non-African countries. This edition is set to raise the standard even higher, with premium malt brand, Amstel Malta Ultra ardently supporting it.
Amstel Malta Ultra, whose continued support of the Okpekpe 10km International Road Race has earned it the ‘Friend of the race’ title, has also been announced as the official malt drink for the event, reiterating yet again the brand’s commitment to growing not just the African sports community but contributing to the global sports culture.
With its no-added sugar feature and fortified nutrients, the premium malt drink is the perfect choice for sportsmen, women, and fitness enthusiasts alike — making its position as the official malt drink of the race no surprise at all.
Felix Oloyede

Felix Oloyede is a Mass Communication graduate with 19 years experience in journalism. He has worked with TheWeek Magazine; Mirror Newspapers; West Africa BusinessNews and BusinessHallmark Newspaper. Oloyede has covered different news beats ranging from crime; arts; politics; commerce and industries to finance and economy. He is an alumnus of Bloomberg Media Initiative Africa. He has also attended different trainings on Media Communication at the Lagos Business School. He is an alumnus of Bloomberg Media Initiative Africa. He has also attended different trainings on Media Communication at the Lagos Business School.

Recent Posts

US authorities slam Air Peace boss, Onyema, with fresh fraud charges

The Chief Executive Officer of Air Peace, Allen Onyema, has been hit with new charges…

2 years ago

Report: NUPRC has not approved $1.3bn Shell Renaissance deal

  Contrary to reports in a section of the media that the Nigerian Upstream Petroleum…

2 years ago

There’s a plan to derail Tinubu’s petroleum industry revolution

Tajudeen Suleiman It was a pleasant shock for me to read the National Bureau of…

2 years ago

NNPCL’s acquisition of OVH: Reps member, Miriam Onuoha, slams Atiku, says oil and gas sector should not be politicised

  A member of the House of Representatives, representing Isiala Mbano / Onuimo / Okigwe…

2 years ago

Fidelity Bank affirms commitment to data protection, strong corporate governance

  Leading financial institution in Nigeria, Fidelity Bank Plc, has assured its customers of unwavering…

2 years ago

NGX rates Fidelity Bank highest on corporate governance

  Fidelity Bank Plc complies with the highest corporate governance standards as the leading commercial…

2 years ago

This website uses cookies.